Established in 2025
About us
What began as a few wrong turns and inside jokes between friends grew into Clueless- a travelwear brand for wanderers who are happily, intentionally a little lost.
Born in India’s chaos of delayed trains, hostel bunks, and last‑minute plans, Clueless was created to turn real travel moments into pieces you actually feel something in. Each collection is inspired by the beautifully unpredictable parts of every journey: missed connections that become new friendships, detours that turn into core memories, and late‑night conversations that change how you see yourself. Here, clothing is more than an outfit; it is a reminder that you do not need all the answers before you set out.
Keshav Saini
Mission
To empower wanderers to wear their journeys through affordable, emotionally-resonant travelwear that feels like a second skin.
Vision
To become India’s most beloved youth travelwear brand- not just a label, but a cultural movement that defines a generation of wanderers.
Values
Real stories, smart humor, community-driven wanderlust, affordable quality, and proud imperfection.
What people say
Clueless T-shirts are not just stylish- they feel like a movement. The designs capture the spirit of adventure and streetwear culture perfectly. What I love most is the welcoming community around the brand, always inspiring.
I love Clueless tshirts and the community on Instagram. I feel like I belong to this community. The product quality is superb and the service is smooth.
I loved the t-shirts, they are well-fitted, comfortable to wear, pure cotton feel. Buying 3 more and recommended.
